A quick guide to understanding and implementing Charitable Soft Opt-Ins for your organisation It has always been challenging for charitable organisations to establish clear consent to be able to reach out to people we interact with via email or text. In short, if we have collected someone's email or phone number can we contact them? The Data Use and Access Act 2025 has extended Soft opt-in rules to charities and came into effect in February 2026. Charitable soft opt-in  allow